Amazon Product Tagging Campaign

With the holiday shopping season fast approaching now is the time for us to take the action that tells shoppers that there are products that are Defective By Design.
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We've got two easy ways for you to have a major impact in just 5 minutes (but this is so much fun it might suck you in for hours!).

Amazon.com, perhaps the largest internet retailer, has a system of "tagging" products on its US site. You can look at a product and add a tag that describes it. We have started tagging items that contain DRM (Blu-Ray players and DVDs, the Zune, the iPod and more) with the "defectivebydesign" tag.

As products get tagged over and over again with a particular tag, that tag surfaces to the top of the list, and displays in larger text in some views. There is also a page for pictures and discussions of the tag. Get tagging these DRM products now!

All the international Amazon websites allow customers to review products. Review a DRM product NOW as a way to warn others of the problems they may face because of DRM. Once you have reviewed a product you can post the link to it here, to encourage other DefectiveByDesign crew members to rate your review. If you see a product review that points out the DRM problems you can also rate that review so others will see it.

Your participation will ensure that thousands of products get tagged and reviewed, and hundreds of thousands of consumers, maybe millions, will be warned about DRM. Nice!

Now we don't want to encourage you to get an Amazon account if you don't already have one*, but if you do have an acount, then here is a chance for you to use it for the benefit of others. Log in now, start searching and start tagging!

* We do not advocate the use of Amazon, or the creation of Amazon accounts for the purpose of shopping, there are serious privacy concerns about how Amazon collects data from users through their click stream and shopping habits.